Notes / Cluster
Lead Capture
Notes and articles on lead capture — forms, CTAs, follow-up paths, tracking, and the mechanics that turn visitors into customers.
How to Send Email That Lands in the Inbox
Email lands in the inbox when the provider can verify the sender. SPF, DKIM, DMARC, bounce hygiene, a sending subdomain, and the contact-form fix.
Why Your Website Should Store Every Lead in a Database
A site that only emails you a lead keeps one fragile copy of it. Storing every submission in a database is how you stop losing leads you never knew you had.
