Notes / Cluster
Lead Capture
Notes and articles on lead capture — forms, CTAs, follow-up paths, tracking, and the mechanics that turn visitors into customers.
How to Send Email That Lands in the Inbox
Email reaches the inbox when the provider can verify the sender and sees people want the mail. Authentication, bounce hygiene, and a sending subdomain are how.
Why Your Website Should Store Every Lead in a Database
A site that only emails you a lead keeps one fragile copy of it. Storing every submission in a database is how you stop losing leads you never knew you had.
Why Contact Form Emails Go to Spam — What I Check First
Contact-form emails that land in spam usually fail at the same handful of email-authentication and sender-reputation checks. Here's what I look at first.
