Notes / Cluster
Lead Capture
Notes and articles on lead capture — forms, CTAs, follow-up paths, tracking, and the mechanics that turn visitors into customers.
Why Your Website Should Store Every Lead in a Database
A site that only emails you a lead keeps one fragile copy of it. Storing every submission in a database is how you stop losing leads you never knew you had.
Why Contact Form Emails Go to Spam — What I Check First
Contact-form emails that land in spam usually fail at the same handful of email-authentication and sender-reputation checks. Here's what I look at first.
