Do Small Businesses Need Schema Markup?
Yes — but not for the reason it gets sold. What schema actually does, what Google explicitly doesn't promise, and the four types worth having.
Read on →
Websites built to get found — and turn search into customers.
A Halifax web studio building fast, lean sites with real SEO foundations, for small businesses across Nova Scotia and Canada.
Built by the developer behind IronFinance.ca, IronWanted, and Core Business Finder — plus client work like TrueFlow HVAC.
What we do
Clean websites with the business systems behind them.
A good website needs more than a nice layout. It needs structure Google can read, content people can trust, and a lead system that doesn't drop opportunities.
Website Design & Development
Fast, lean, server-rendered websites.
Server-rendered, lean, and built to load fast on real phones — structured around what the business actually needs to do.
Explore web design →SEO Foundations
The groundwork that lets a site get found.
The structural groundwork that lets a site get found — correct metadata and schema, a sound page structure, and local visibility.
Explore SEO foundations →Lead Capture
Turn interested visitors into real leads.
Forms and CTAs wired into follow-up paths and tracking, so an interested visitor becomes a real lead instead of a missed one.
Explore lead capture →AI Automation
Practical automation for the back office.
AI agents wired into the day-to-day — quote generation, scheduling, invoice follow-up, customer triage — so the back-office work that shouldn't be manual actually isn't.
Explore automation →
Mobile apps
Need an app, not just a website?
We build cross-platform apps too — iOS and Android from a single codebase, on the same lean engineering as the web work.
One codebase, both stores
iOS and Android ship from a single React Native build — not two separate apps to pay for and maintain.
You own what we build
The code and the store listings are yours. No lock-in, no rented platform you can't walk away from.
Founder-led, start to finish
The person who scopes your app is the person who writes it. No account managers, no handoffs, no agency markup.
Who you're working with
You work directly with the person building the site.
I'm Darrell Pardy — a web developer in Bedford, Nova Scotia, and the person who actually builds your site. No agency layers, no handoffs: the person who scopes your project is the person who writes its code. Years of building and running production web systems taught me the hard lessons, and Lightly Coded is how I pass that on.
More about meBuilt by Lightly Coded
Real, live work — not just portfolio mockups.
Client sites I've designed and built, plus the production systems I've architected and run myself. All live, all shipped end to end.
A website and local-SEO build for a Halifax sheet-metal, ductwork, and heat-pump-retrofit specialist — service and service-area pages, a contractor-partner track, and a homeowner guide library, engineered to get found across the HRM.
Read the case study →Visit the live site →
A full-service property-management company for Halifax rental owners — a data-driven build with rental-market calculators, service-area pages, and market-update guides, structured to win the local map pack.
Read the case study →Visit the live site →
A heavy-equipment financing platform serving the Canadian market — architected, built, and shipped end to end.
Read the case study →
A business-financing platform for Canadian contractors and owner-operators — working capital, invoice factoring, and government-backed lending, built search-first around the questions trades actually ask.
Visit the live site →IronWanted
A consignment marketplace for heavy equipment, connecting sellers with buyers — built from scratch and in production.
Core Business Finder
A map-based business-discovery tool: draw an area on the map, search for any business type, and get a verified list of operators inside that area with contact data.
Common questions
Plain-English answers before you ever book a call.
- What does Lightly Coded do?
- Fast, lean, server-rendered websites with SEO foundations, lead capture, and automation built around business outcomes.
- What does the free audit include?
- Structural checks for title, metadata, schema, robots, sitemap, performance, security headers, and lead paths.
- How do you build for AI search?
- By making pages clear, server-rendered, structured, crawlable, and easy for search engines and answer engines to understand.
- Why keep sites lean?
- Because bloat quietly harms speed, search visibility, mobile experience, and crawlability.
Start with a free Visibility Check
Find out what your current website is missing.
Tell me about your site and you'll get a short, plain-English review — where you stand, what's worth fixing first, and what it's quietly costing you when people can't find you or leave before they call.
A plan, not a pitch — the person reviewing your site is the one who'd build it.
Real, live builds:
From the workbench