Why Your Website Should Store Every Lead in a Database
A site that only emails you a lead keeps one fragile copy of it. Storing every submission in a database is how you stop losing leads you never knew you had.
Read on →
Websites built to get found — and turn search into customers.
An Alberta web studio building fast, lean sites with real SEO foundations, for small businesses across Canada and North America.
Built by the developer behind IronFinance.ca, IronWanted, and Core Business Finder.
What we do
Clean websites with the business systems behind them.
A good website needs more than a nice layout. It needs structure Google can read, content people can trust, and a lead system that doesn't drop opportunities.
Website Design & Development
Fast, lean, server-rendered websites.
Server-rendered, lean, and built to load fast on real phones — structured around what the business actually needs to do.
Explore web design →SEO Foundations
The groundwork that lets a site get found.
The structural groundwork that lets a site get found — correct metadata and schema, a sound page structure, and local visibility.
Explore SEO foundations →Lead Capture
Turn interested visitors into real leads.
Forms and CTAs wired into follow-up paths and tracking, so an interested visitor becomes a real lead instead of a missed one.
Explore lead capture →AI Automation
Practical automation for the back office.
AI agents wired into the day-to-day — quote generation, scheduling, invoice follow-up, customer triage — so the back-office work that shouldn't be manual actually isn't.
Explore automation →
Who you're working with
You work directly with the person building the site.
I'm Darrell Pardy — a web developer in Alberta, and the person who actually builds your site. No agency layers, no handoffs: the person who scopes your project is the person who writes its code. Years of building and running production web systems taught me the hard lessons, and Lightly Coded is how I pass that on.
More about meBuilt by Lightly Coded
Production systems, not just portfolio mockups.
No client logos yet — so here's something better: the production systems I've built and run myself.
IronFinance.ca
A heavy-equipment financing platform serving the Canadian market — architected, built, and shipped end to end.
IronWanted
A consignment marketplace for heavy equipment, connecting sellers with buyers — built from scratch and in production.
Core Business Finder
A map-based business-discovery tool: draw an area on the map, search for any business type, and get a verified list of operators inside that area with contact data.
Common questions
Plain-English answers before you ever book a call.
- What does Lightly Coded do?
- Fast, lean, server-rendered websites with SEO foundations, lead capture, and automation built around business outcomes.
- What does the free audit include?
- Structural checks for title, metadata, schema, robots, sitemap, performance, security headers, and lead paths.
- How do you build for AI search?
- By making pages clear, server-rendered, structured, crawlable, and easy for search engines and answer engines to understand.
- Why keep sites lean?
- Because bloat quietly harms speed, search visibility, mobile experience, and crawlability.
Start with a free audit
Find out what your current website is missing.
Tell me about your site and you'll get a short, plain-English review — no sales pitch, just where you stand and what's worth fixing first.
From the workbench