An Alberta web studio building fast, lean sites with real SEO foundations, for small businesses across Canada and North America.
Built by the developer behind IronFinance.ca, IronWanted, and Core Business Finder — plus client work like TrueFlow HVAC.
What we do
A good website needs more than a nice layout. It needs structure Google can read, content people can trust, and a lead system that doesn't drop opportunities.
Website Design & Development
Server-rendered, lean, and built to load fast on real phones — structured around what the business actually needs to do.
Explore web design →SEO Foundations
The structural groundwork that lets a site get found — correct metadata and schema, a sound page structure, and local visibility.
Explore SEO foundations →Lead Capture
Forms and CTAs wired into follow-up paths and tracking, so an interested visitor becomes a real lead instead of a missed one.
Explore lead capture →AI Automation
AI agents wired into the day-to-day — quote generation, scheduling, invoice follow-up, customer triage — so the back-office work that shouldn't be manual actually isn't.
Explore automation →Mobile apps
We build cross-platform apps too — iOS and Android from a single codebase, on the same lean engineering as the web work.
iOS and Android ship from a single React Native build — not two separate apps to pay for and maintain.
The code and the store listings are yours. No lock-in, no rented platform you can't walk away from.
The person who scopes your app is the person who writes it. No account managers, no handoffs, no agency markup.
Who you're working with
I'm Darrell Pardy — a web developer in Alberta, and the person who actually builds your site. No agency layers, no handoffs: the person who scopes your project is the person who writes its code. Years of building and running production web systems taught me the hard lessons, and Lightly Coded is how I pass that on.
More about meBuilt by Lightly Coded
Client sites I've designed and built, plus the production systems I've architected and run myself. All live, all shipped end to end.
A website and local-SEO build for a Halifax sheet-metal, ductwork, and heat-pump-retrofit specialist — service and service-area pages, a contractor-partner track, and a homeowner guide library, engineered to get found across the HRM.
Visit the live site →
A full-service property-management company for Halifax rental owners — a data-driven build with rental-market calculators, service-area pages, and market-update guides, structured to win the local map pack.
Visit the live site →
A heavy-equipment financing platform serving the Canadian market — architected, built, and shipped end to end.
Read the case study →
A business-financing platform for Canadian contractors and owner-operators — working capital, invoice factoring, and government-backed lending, built search-first around the questions trades actually ask.
Visit the live site →A consignment marketplace for heavy equipment, connecting sellers with buyers — built from scratch and in production.
A map-based business-discovery tool: draw an area on the map, search for any business type, and get a verified list of operators inside that area with contact data.
Common questions
Start with a free audit
Tell me about your site and you'll get a short, plain-English review — no sales pitch, just where you stand and what's worth fixing first.
From the workbench
A contractor website has four jobs — get found, build trust, capture the call, prove it's working. A plain-language checklist to run down your own site, no dev knowledge needed.
Read on →