Notes / Cluster
For Contractors
Notes and articles for Canadian contractor businesses — what to fix on the website, what gets found in local search, what turns visits into calls.
About 1 in 6 Canadian HVAC Websites Is Broken. Is Yours?
We tested the websites of 4,581 Canadian HVAC companies in October 2026. About 1 in 6 was dead, expired or parked. Here's how to check yours in 10 minutes.
Is HomeStars Worth It for Contractors? It Changed in 2025
HomeStars dropped memberships in January 2025. Now you pay per shortlist, win or lose. Here's the one number that decides if it's worth it for you.
Questions to Ask Before Hiring a Contractor Web Designer
Most hiring checklists ask about design. A contractor needs to ask what will make the phone ring. Seven questions, and what a good answer sounds like.
Contractor Website: Monthly Subscription vs. Owning It
Owning beats a $99/month website plan after about 17 months, but a $999 template stays cheaper. The real test: what stops when you stop paying?
The Best Homepage Structure for a Contractor Website
Attention research says most viewing time goes to the first two screenfuls. Here's the homepage order that spends that attention winning the call.
What Every Contractor Quote Form Should Ask
A quote form's job isn't collecting data — it's letting you call back first with enough to quote. The fields that earn their place, and what to cut.
What Makes a Homeowner Call You Instead of the Next Contractor
A homeowner deciding whether to call isn't judging your design — they're weighing the risk of hiring a stranger. Here's what wins the call.
Do Contractors Need a Website If They Have a Facebook Page?
For trades, Facebook is one of the biggest lead sources there is — and still can't do the jobs a website does. The honest division of labour, with Canadian data.
The Contractor Website Checklist: What Actually Needs to Be There
A contractor website has four jobs — get found, build trust, capture the call, prove it's working. A plain-language checklist to run down your own site, no dev knowledge needed.
Is Wix Good Enough for a Contractor Website?
Wix in 2026 isn't the SEO disaster it once was — it server-renders and passes Core Web Vitals. Here's where it still holds a contractor back.
Google Business Profile vs. Your Website for Contractors
A Google Business Profile and a website do two different jobs in two different parts of Google. Here's what each does for a contractor — and why you need both.
How Much Should a Contractor Website Cost in Canada?
A contractor website in Canada runs roughly $1,500 to $20,000+ — but sticker price hides the real cost. What's fair, what you should own, and how to tell.
Why Your Construction Business Isn't Showing Up on Google
When people search for local contractors near them and you're not there, it's the map pack, the blue links, or distance. How to tell which, and what fixes each.
Three Things I Check First on a Contractor Website
Three checks I run within the first five minutes on any contractor site I audit — and what each one tells me about the rest of the site.
