Notes / Cluster
Foundations
Notes and articles on structural SEO — metadata, schema, indexability, and the basics done right for small businesses.
Do Small Businesses Need Schema Markup?
Yes — but not for the reason it gets sold. What schema actually does, what Google explicitly doesn't promise, and the four types worth having.
How Small Businesses Actually Get Found on Google in 2026
Small businesses get found on Google in 2026 with clear service pages, local signals, fast mobile performance, schema, and lead-focused site structure.
Why I'm Building Lightly Coded
Why I started Lightly Coded — and what I'm trying to build (and not build) for small businesses across Canada and North America.
